Susan Wenograd (CXL) – Google Ads Experiments

• Learn how to run search experiments for responsive ads, and combine them with Google’s auto-testing to stay ahead of the industry.
• Build custom experiments and get case studies with the recommended tests you should run in all your accounts.
• Apply experimentation to other campaign types, including Performance Max.

Want to be in the top 1% of PPC experts? Start experimenting

Google auto-tests your ads pretty efficiently. But if you want to stay ahead of the PPC industry, you have to apply proper experimentation to your campaigns.
This course helps you create custom experiments, test the impact of your Performance Max campaigns, or experiment with responsive ads.
Google will handle the split testing, and you’ll optimize your ads while learning from Susan Wenograd, a world-class PPC expert.
Master search experiments in 1h 30min

Google Ads experiments give you back that testing power in areas where Google’s optimization cannot be applied. They’re key to optimizing your campaigns, refining your strategies, and ultimately enhancing your results.
A pathway to smarter PPC decisions and more impactful campaigns

This training helps you master experimentation in Google Ads, including exploring what bidding type and audience produces the biggest impact in your campaigns.
You’ll build custom experiments that are a treasure trove of knowledge and can even redefine your account structure down the road. The insights you’ll gain will be transformative.
You’ll also learn how to test in the responsive ads environment and how to run Performance Max Experiments to assess PM’s effectiveness in comparison to traditional setups.
Your course curriculum:

GOOGLE ADS SEARCH EXPERIMENTS

• Things to Know Before Making an Experiment
• The Experiments Interface
• Ad Variation Experiments
• Custom Experiments
• Custom Experiments: Bidding
• Custom Experiments: Audiences
• Performance Max Experiments
• Course Wrap- Up